Case - Creative Direction
Thomapyrin
For Thomapyrin, I worked with my fantastic team at ACHT to create the look of the “headache fairy.” After the agency briefed us on their ideas, we created various AI moods to come up with the perfect look.
In addition to the main commercial, I also oversaw four other commercials in various formats for social media, as well as additional print formats. Since I was fortunate enough to be involved in this project from the very beginning, we were able to find clever solutions to meet all requirements within the given budget.
For this commercial, I was responsible for set supervision, creative direction, VFX supervision, creative producing, and project management.